SEO Tools, Software and Articles

Every link from a relevant, high-quality source counts towards your authority. These links prove to search engines that your content is valuable and meaningful. The next step is to see how people perceive and interact with your site. Look at the user experience and see if you can find things to improve. You can get people to your site by using high-quality content aimed at the right search intent and audience.

Unoptimized internal link anchors

Naturally, if you’re creating a new piece of content, it’ll be easier to make sure you fully optimize all these elements. If you’re updating old pages, you just have to do the best you can. It wouldn’t necessarily make sense, for instance, to change a URL simply to optimize for a new keyword. Still—whenever possible, you should make sure all your pages are as optimized as possible for keywords that will help them show up in organic search.

SEO Audit van Webcrafter: wat je krijgt

You may also want to prioritize the reviewing of pages that show signs of being low-quality. You can do that in Ahrefs’ Site Audit; just head to the Content Quality report. You should always aim to use subheaders to break up your content and make it more appealing. In HTML, you can use H1-H6 subheaders to provide some structure and hierarchy to your pages. If you have a relatively small site (fewer than twenty pages), you can check all of the above manually with ease. The issue with PageSpeed Insights is that you can only check one page at a time.

You can start by identify pages that are not currently indexed and fix errors preventing Google from crawling them. This creates a positive experience for your audience and allows them to easily browse your site. When you conduct your SEO audit for 2025, check that your site is mobile-friendly. This means that mobile-friendly sites rank higher BHS Links in search results.

While competitors steadily capture organic traffic, conversions, and market share, your team… Include primary keywords and branding, prioritizing user readability. – They enhance user experience, increasing engagement, conversions, and retention. Here, we highlight pages that have zero internal links pointing to them. Often, those with a visual impairment use screen readers, which convert images into audio. Essentially, this is describing the image to the site visitor.

Google Search Console is a tool provided for free by Google to allow site owners to monitor traffic from Google to their website. It also allows you to check for some basics like; website speed, crawling and indexing errors, top linking sites, and even notifies you if your site has been hacked. In the second step of your SEO audit, you will be able to see what are the top performing pages of your website and the top search queries for each page. With this information, you can check the page to ensure that you are sufficiently targeting that query and topic on the page and satisfying the search’s intent in the best possible way.

• For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content.
• Site migrations can lead to significant headaches if not handled carefully.
• And importantly, one that I didn’t have to pay several hundred dollars for.
• Covering site performance issues, internal linking optimization, and even international SEO.

This can help test various important facets of a site and then provide specific recommendations. Knowing where your traffic is coming from will help you better understand your audience’s behavior and will help you optimize your site’s content to suit their needs. From there, you can download the latest links and create a link audit spreadsheet. Afterward, you manually evaluate your links by paying attention to factors like anchor text, IP address, and page content. Google Structured Data Testing Tool is a free online tool provided by Google that validates and troubleshoots structured data markup implemented on websites. In today’s competitive digital landscape, on-page SEO audits are a must-have, so don’t hesitate to walk through our SEO checklist.

It checks your website’s loading time for desktop and mobile devices and generates real-time reports on overall page speed. These evaluations help identify problems that slow down a site’s performance so you can adjust content, layout, or other hidden hindrances accordingly and improve page load times. SEO is crucial to any marketing strategy because it generates organic traffic, which comes from visitors who land on your page from unpaid search results. High visibility and search rankings promote business, cultivate customer connections, and establish your site’s authority in your industry. Our actionable SEO audit services address key ranking elements, from meta tags and keyword rich content to link growth and structured data. Broken links are common throughout the Internet, and any time you see an error message saying “404,” it’s because a link no longer connects to a page.