How to Rank Higher on Google: 17 Easy Steps +Checklist

There are a number of online directories where it’s worth listing your blog or website. While you may not see any search engine benefits from this, simply having that link to your website can help Google to find and rank it more quickly. To maximize your chances, write blog posts that are long-form in nature. Definitions of “long-form” content vary widely, but most people would agree it means writing at least 1,000 words, and more like 1,500 or more. Blog posts under 1,000 words are much less likely to rank highly—see more in my guide about how long a blog post should be. Of course, it also makes a lot of sense to include your website in your bio – and to post links to your blog’s content.

Improve your site’s user experience

You can do this manually by typing queries into search engines. Luckily, there are many awesome tools that do this automatically. Our ranking systems consider the words in domain names as one of many factors to determine if content is relevant to a search.

Reach out to bloggers, online publications, and influencers that work in the same or similar SEO Anomaly industry. Within a few hours, Googlebot should re-index your new content. The updated content may take up to a week to appear in Google’s organic search results.

Learn More About Google SEO

High rankings for low-volume keywords tend to drive better results than low rankings for high-volume keywords. Use the Keyword Overview tool to analyze the SERP of your chosen keyword. It shows which SERP features occupy keyword ranking positions and which ones don’t.

• Attributes are not specific to the Google My Business platform (review sites like Yelp have them, too).
• It’s like having an assistant who does all the heavy lifting, so you can focus on making data-driven decisions without getting bogged down by technical details.
• As the image below shows, this can include search ads and advertisements through Google Shopping.

Research shows consumers find a mix of reviews to be more trustworthy. Research shows that shoppers consider recency of reviews when trying to choose between 2 businesses. It will also help you see which pages are slipping in rankings so you can prioritize improving those. Some broken links on a website are normal and Google doesn’t consider 404s to be a problem per se. If your keyword’s missing from any of these areas, you’ll be prompted to add it.

You’re going to discover the keyword search intent behind the queries. Now, if you’re running a local business, there are some extra steps to remember. So, every business online knows it needs to optimize to rank higher and catch more attention from its audience, but only a few know exactly what to optimize and how.

Generally speaking, the more links a page has—from external and internal sources—the higher its PageRank. This is the foundation of Google’s ranking algorithm and remains important today. It’s important to optimize images because they can show in Google Images and drive additional search traffic to your site. To find topics people are searching for, you need a keyword research tool like Ahrefs’ Keywords Explorer. Enter a broad topic as your “seed” keyword and go to the Matching terms report.

In such a way, Google started testing security aspects as a part of ranking factors in 2014. After multiple tests, the company decided to utilize a secured connection as a ranking signal. If your competitors rank high on SERP, you can check what keywords they are using. Most SEO tools let you input the rival’s link and show precise information on it. Accordingly, create content that is useful, relevant, and in-depth (what Google actually values). That makes users stay on your page without making any additional queries.

And that’s why I’ve built a stable of powerful free blogging tools ranging from keyword research to an AI article writer, blog idea generator and more. Whether you need a freelance content writer or a UX designer, if there’s any other aspect that you feel you need help with, hire the help of the professionals. A lot of the other strategies discussed in this blog post can ultimately help you to improve your E-A-T score. After all, as there are free online tools that will do this research for you, you have no excuse not to put in the “extra effort”. You can, for example, check out a tool like LSIGraph or KeySearch to identify relevant LSI keywords. LSI keywords (aka latent semantic indexing) refers to related phrases that a search engine like Google can use to get a better understanding of a page’s content.

One of the most common mistakes I see by publishers is that they can list all of the things they did for SEO but very little if anything that they did for their site visitors. Danny Sullivan recommends basing decisions on whether a change is good for the site visitors because that will align it with the kinds of sites Google wants to rank. Some high-quality sites fail to stand out because they do what they think they do what everyone else is doing.