The Easy 10-Step SEO Audit & Checklist

Even better, you can ask the offending sites to link to you as the source of the original content or add a cross-domain canonical. Because detecting duplicate descriptions isn’t easy to do manually, it’s typically done with an SEO crawler. While it’s important that search engines can index your URL, you also want to make sure that they can index your actual content. Although not completely foolproof, one quick way is to simply examine Google’s cache of the URL.

• Once a solid technical foundation is in place, the next pillar of SEO to address is content.
• For the purposes of an SEO audit, that means redistributing internal linking structures on your website to pass equity to the pages that need it.
• Go through all your SEO issues in the All issues overview report.
• A thoughtful naming convention contributes to improved image search visibility.
• In most cases, you’ll likely want to do a more thorough check of the URL using one of the tools listed below.

Those are the tasks that you should first tackle when starting with the optimization of your website. Semrush’s Site Audit tool checks your website for more than 140 on-page and technical SEO issues, including crawlability and indexability issues, redirect issues, and broken links. If one of your links, internal or external, points to a source that is no longer live, it’s going to cause frustration for your visitors, and could disrupt search engine crawlers. Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms. Auditing structured data makes sure that the markup is correctly implemented, error-free, and aligned with Google’s guidelines.

Since SE Ranking is a white-label SEO tool, you can build custom SEO reports with branding and personalization options. However, they don’t penalize you for including structured data they don’t use. Check out their rich results page to learn more about the schema types you can implement on your website. Google Search Console has several tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for.

This could BHS Links signal that you’ve been attacked by spam, which could harm your SEO. Instead, they’re the result of a new update or data refresh rolling out, such as Penguin 3.0. When this happens, Google refines what links it sees and how it sees them, and automatically recalculates the rank for every business on the web. A decline of rank after a rollout is just an unfortunate and automatic drop in perceived significance. This type of consistency is a strength for content marketing; with the right strategy, repetition breeds familiarity and eventually, a greater impact. But when that strategy is lacking or imprecise, your consistency can be doing more harm than good.

Keyword usage

Find out whether you can ever  rank for your target keywords with your current budget. If you are trying to rank for highly competitive terms on a shoe string budget – chances are you’ll never make it. Get an impartial 3rd party review of your website and third party SEO efforts (if any). Find out the true trajectory of your keyword performance, understand query coverage and share of voice growth or decline over time. An audit for lost website rankings and traffic – get to the root cause & resovle with guidance.

Creating a Content Calendar Based on Audit Insights

The Search Atlas Keyword Rank Tracker Tool works by continuously monitoring the positions of your target keywords in search engine results. Simply input the keywords you want to track, along with the domain or URL. You can customize the tracking by selecting specific locations to gather accurate local or global ranking data.

An SEO audit helps identify bad backlinks that harm your rankings and opportunities for acquiring high-quality backlinks to boost your site’s credibility. They save time by automating complex tasks like keyword research, backlink analysis, and technical audits, allowing you to focus on implementing data-driven strategies. Stay ahead of competitors with the right SEO tool and make sure your site ranks higher in search results. Page speed is a crucial ranking factor that directly affects user experience. Test your website’s loading speed by using Google PageSpeed Insights or with Morningscore’s website speed test. If your site is slow, consider optimizing images by compressing file sizes and using formats like TinyPNG.

I’ll show you what to look for and which tools help along the way. SEOptimer is better than other Website SEO Checkers through it`s super fast SEO analysis execution, JavaScript rendering and breadth of features. Make sure the content is accessible and understandable for a diverse audience. Use clear and concise language that is easy for the target audience to understand. The First Step of the SEO Checker Process is Checking or Auditing indexing issue, identifying all the indexing issue and taking considerable steps for the same.